Media Production, a video production company based in Miami, Florida, shared a number of ideas to help businesses create videos that stand out and engage the target audience. According to the production agency, video marketing is the way of the future and one of the best ways to improve the visibility of small businesses - but it must be done right.
Media Production has put together the following video marketing ideas small businesses can use to reach a wider audience and gain valuable brand recognition.
1. Video testimonials are a powerful way to show potential customers how your past customers feel about your products or services.
2. How-to video series are an excellent way to show customers how to use a unique or different product, but the best show consumers how to use company products in their own do-it-yourself projects, whether it's crafts, home improvement, lawn care or something else entirely.
3. Answer questions customers frequently ask in video. One video can be made per question and they may be shared on social media and added to the product page of the website.
4. Video on sales pages and squeeze pages are proven to increase conversions over plain text landing pages.
5. Introduction videos in which the business owner introduces him or herself to the audience are perfect for a homepage or "About Us" page of a business website.
6. Real estate marketing videos have gained a lot of popularity among real estate agents, who use these videos to provide a virtual walk-through of a property, along with highlights of the home and agent information.
7. Promotional videos with deals or teasers are also popular, and small businesses can run a special for social media fans, share the promotion via Instagram and Twitter and encourage sharing.
Media Production explains, there are hundreds of ways small businesses can take advantage of video production to increase sales, web traffic and brand recognition. Businesses can introduce themselves, educate viewers or promote the business itself, but it's important that the video appear promotional as it represents the company.
Media Production specializes in corporate video production and serves local Miami businesses. Their website, Media Production, offers additional tips, ideas and examples, as well as an overview of their services.
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