Video advertising is gaining more popularity in the last few years. Many marketers agree that this latest advertising is more effective to expand a market. eMarketer reports that digital advertising revenue in 2014 reached $42.6 billion; and, interestingly, video advertising represented about 9.7% of that amount. Based on this fact, many internet-based companies utilize videos in their marketing strategies. Additionally, the advertising grows rapidly because of its high CPM or the cost per thousand views, one of the metrics for measuring digital ad prices. The average CPM of the advertising is about $24.60 or 5-10 times the average CPM of traditional ads.
Video Advertising, the Breakthrough in Digital Advertising
An interest in video advertising is also shown by a few mega companies in the technology industry. A line of companies such as Google, YouTube, Yahoo!, Facebook, AOL, and Comcast makes big deals associated with video advertising in 2014. This phenomenon indicates the movement from simpler forms of advertising such as text, graphics and audio advertising to video advertising. Here is a breakdown of the big deals.
• Google acquired mDialog, a video-content monetizing company, for undisclosed amount.
• Yahoo! acquired programmatic video ad company BrightRoll for $640 million.
• YouTube reportedly generated 20.5% of the $4.15 billion digital video ad market.
• Facebook acquired LiveRail, a video ad inventory selling company, for about $400-$500 million.
• AOL acquired Adap.tv, a programmatic media company, for $405 million.
• Comcast acquired Freewheel, a video ad company, for $375 million.
Will This Advertising Benefit Your Business This Year?
In 2014, a lot of major deals in the technology industry are associated with video advertising. And this year, this advertising type will dramatically keep growing and become the favorite in digital advertising. It is hard to deny that video advertising services are more popular these days. That is because many digital marketers have realized the greater benefits they can take from video advertisement. Below are some of the benefits:
1. It is effective to target potential buyers by capturing their attention
2. It helps expand a market online
3. It increases website conversion rates
4. It greatly conveys information or messages to potential buyers about a product or service
5. It increases the chances of costumers buying a product or service
6. It boosts the probability of viewers buying a good or service
7. It causes viewers of a website to visit the website for a longer period of time
8. It builds consumers’ confidence in purchasing a product or service
9. It builds consumers’ trust in a company
10. It gives opportunity to connect emotionally with viewers using sight and sound
11. It influences viewers by invoking emotions that connect their brains and hearts with a product or service
12. It is good for SEO
Video advertising will absolutely benefit your business this year. It is good to take a further step to creating a corporate video or commercial by hiring a professional video advertising company. If you reside in Singapore, contacting a local company for the service in video advertising Singapore is more profitable because the company knows local consumers’ needs and preferences.
Video Advertising Company Singapore
Video Advertising Company Singapore
Video advertising Singapore has a lot of benefits for businesses; thus, every business owner should start thinking about hiring a professional video advertising company.
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