So you are a looking to be a professional photographer and want to set up shop but don’t know how to attract clients? Don’t be overly worried, you are not alone! This is a dilemma most beginners find themselves in but with a bit of innovation and smart work, you should be on the right track to becoming one of the most sought after photographers in town! Here are a few tips to get you started along the way.
There are a horde of them out there all trying the same things and trying to please everybody with their creative photography! One basic way to succeed in attracting clients is to create a niche for yourself. Find out what you are best at clicking. You may be great with the outdoors for instance or even with children. Make a portfolio of your best shots and have it seen by people- online as well as offline. The more visibility you have the better for you. As people see them you get a general feedback of what is more appreciated and that probably is your strength. Develop on that and pursue it with a lot of zest. Marketing yourself is of prime importance to get you clients.
Build your relationship with social media
As a photographer there are various platforms out there for you to display your best work without spending any money to do so! Get your best shots noticed on sites like Pinterest, Tumblr, and Instagram etc. and link them to all your other social media like Twitter and Facebook. Get people to like your posts, comment on them and review them. Leave your contact details where ever possible so prospective clients can get in touch with you instantaneously.
Have your own website
Develop and maintain your own website. Have appropriate content and optimize your site with the right keywords or phrases for SEO. Make sure you have the right content for clients looking for information they need to consider hiring your services. Link you website to all other social media and where possible to websites of your friends and associates. Drive traffic to your website and thereby to your business. Make use of free online tools like Google Keywords and enhance your site’s rankings.
Promote yourself through emails
Email marketing is one way to acquire new clients. You should get them interested in what they are actually looking for. If you are not good enough to draft great emails, look for writers who can do it for you for a fee- it would be worth the effort. Also offer freebies or attractive discount packages. You can acquire email addresses through trade associations or other similar organizations. Make the most of these free tools to benefit from them.
These tips may seem a bit heady but they work! There is hardly anyone out there who would not try something with an offer than something without. And most importantly be true to your clients and to yourself. This should ensure repeat orders and more notably, recommendations. Try these and before long you could be handling more customers than you bargained for! Visit at www.FeaturedPhotog.com
