In the digital age, it is likely that everything is digitized in order to obtain its greater benefits. This phenomenon is obviously happening to the world of marketing where competition is prone to be tighter from time to time. Video becomes an innovative, creative breakthrough in strengthening a personal or corporate brand and promoting a product or service. Video production increases in both quantity and quality, promising a better future for digital marketing, underlining the birth of video marketing in digital marketing. Video can boldly go where, formerly, text, graphics and audio could go. Additionally, video is more effective in capturing and holding the viewer’s attention, and increasing the rate of information retention.
Literally, video production is defined as the process of creating videos in three basic steps: capturing moving images, making combinations and reductions of parts of the video, and video-editing. The captured video is recorded on various types of electronic media such as video tape, solid state storage, or hard disk.
Types of Video Production
Video production significantly develops in type, following the huge number of video demands in digital marketing. Below are 10 popular types of video production:
#1 Online marketing videos
The videos are specially designed for websites, online marketing platforms, social media outlets or DVD distribution. In the videos, the marketing message of a company is infused. Duration: 1-3 minutes.
#2. Corporate videos
Similar to online marketing videos, corporate videos are specially designed for introducing the viewers to a company or promoting a product or service. However, the marketing message is delivered directly by the representative of the company to the camera. The videos usually incorporate titles, logos, graphics and stock footage. Duration: 3-10 minutes.
#3. Video commercials
The result of this video production type is broadcast commercials or movie-theater advertising reels made using small-scale production strategies. Duration: 15-60 seconds.
#4. Promotional videos
This type produces videos that can deliver the message of advocacy, non-profits or events promotion. The videos may contain man-on-the street interviews. Duration: 1-3 minutes.
#5. Presentation videos
PowerPoint presentations with text, graphics and charts in business presentation can now be replaced with full HD presentation videos. The videos may contain video content, graphics, voice-over and music to enhance the traditional elements. Duration: 10-30 minutes.
#6. Video-journalism
The videos are ideal for journalism projects that need professional quality videos with sophisticated equipment. Duration: 2-5 minutes.
#7. Legacy videos
This type produces memorable DVD documentary that captures the life-story of someone in his own word and contains interviews with his families or friends combined with photos, video forage, etc. Duration: 30-60 minutes.
#8. Event recording
This type records events with professional videography services with various camera set-ups. Duration: 1-8 hours.
#9. How to videos/video training modules
The videos are suitable for small and large businesses. The videos make training efforts more efficient and effective. Duration: 10 minutes-4 hours.
#10. Ceremonial videos
The videos are made to commemorate one’s special events in an entertaining and fun way. The videos can contain his personal images, graphics, music gallery, video interviews, voice-over or b-roll footage. Duration: 5-20 minutes.
Video production Singapore, today, is more accessible and affordable. Whether they are for business marketing strategies or personal collections, videos can deliver the messages better than text, graphics or audio can do. Everyone who considers that every single message matters will absolutely need their videos created by professional video production services that know what they are doing. A good video production company will help their clients to choose the video production type that can best deliver their message.
Video production is available in various types with their typical specifications and duration; thus, consult what to choose with a video production company.
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