What Type of Video Production Should You Choose?

In the digital age, it is likely that everything is digitized in order to obtain its greater benefits. This phenomenon is obviously happening to the world of marketing where competition is prone to be tighter from time to time. Video becomes an innovative, creative breakthrough in strengthening a personal or corporate brand and promoting a product or service. Video production increases in both quantity and quality, promising a better future for digital marketing, underlining the birth of video marketing in digital marketing. Video can boldly go where, formerly, text, graphics and audio could go. Additionally, video is more effective in capturing and holding the viewer’s attention, and increasing the rate of information retention.

Literally, video production is defined as the process of creating videos in three basic steps: capturing moving images, making combinations and reductions of parts of the video, and video-editing. The captured video is recorded on various types of electronic media such as video tape, solid state storage, or hard disk.

Types of Video Production

Video production significantly develops in type, following the huge number of video demands in digital marketing. Below are 10 popular types of video production:

#1 Online marketing videos

The videos are specially designed for websites, online marketing platforms, social media outlets or DVD distribution. In the videos, the marketing message of a company is infused. Duration: 1-3 minutes.

#2. Corporate videos

Similar to online marketing videos, corporate videos are specially designed for introducing the viewers to a company or promoting a product or service. However, the marketing message is delivered directly by the representative of the company to the camera. The videos usually incorporate titles, logos, graphics and stock footage. Duration: 3-10 minutes.

#3. Video commercials

The result of this video production type is broadcast commercials or movie-theater advertising reels made using small-scale production strategies. Duration: 15-60 seconds.

#4. Promotional videos

This type produces videos that can deliver the message of advocacy, non-profits or events promotion. The videos may contain man-on-the street interviews. Duration: 1-3 minutes.

#5.  Presentation videos

PowerPoint presentations with text, graphics and charts in business presentation can now be replaced with full HD presentation videos. The videos may contain video content, graphics, voice-over and music to enhance the traditional elements. Duration: 10-30 minutes.

#6. Video-journalism

The videos are ideal for journalism projects that need professional quality videos with sophisticated equipment. Duration: 2-5 minutes.

#7. Legacy videos

This type produces memorable DVD documentary that captures the life-story of someone in his own word and contains interviews with his families or friends combined with photos, video forage, etc. Duration: 30-60 minutes.

#8. Event recording

This type records events with professional videography services with various camera set-ups. Duration: 1-8 hours.

#9.  How to videos/video training modules

The videos are suitable for small and large businesses. The videos make training efforts more efficient and effective. Duration: 10 minutes-4 hours.

#10. Ceremonial videos

The videos are made to commemorate one’s special events in an entertaining and fun way. The videos can contain his personal images, graphics, music gallery, video interviews, voice-over or b-roll footage. Duration: 5-20 minutes.

Video production Singapore, today, is more accessible and affordable. Whether they are for business marketing strategies or personal collections, videos can deliver the messages better than text, graphics or audio can do. Everyone who considers that every single message matters will absolutely need their videos created by professional video production services that know what they are doing. A good video production company will help their clients to choose the video production type that can best deliver their message.

Video production is available in various types with their typical specifications and duration; thus, consult what to choose with a video production company.

The Significance Of Video Marketing Services

The concept of video marketing is not a new idea in promoting business products or services to consumers; however, it is regarded as one of the most popular marketing strategy. When compared to the plain text presentation, visual presentation is much more appealing. Individuals desire to watch a video file rather than a plain text documentation or image. Hence, in that perspective, videos are considered as an efficient advertising tool. Individuals make use of it as an equipment to increase their business sales. Because of these reasons many organizations are making a beeline to the video marketing services to create quality videos that helps to take their business to the target audience in a better and efficient way.

Helps to visually spread your business

Video marketing singapore facilitates an organization to spread its business message through quality corporate videos among innumerable potential customers in a swift and professional manner. These videos help an individual to easily understand about the benefits of using the product and convince him to procure the product. You can upload your product or services videos on your business website or other hosting platforms where your probable customers can watch videos as per their interests. The most convenient way of marketing your product through video is to post it on renowned host sites such as YouTube. When people visit your business site and other hosting sites they will come to know that there is a new product available in the market. These marketing video production companies provide videos that help you to establish a perfect bonding with the consumers by means of efficient direct advertising.

Grabs the interest of potential customers

Each individual desires to experience something innovative. The adept interactive digital media, video marketing services are capable of making crisp, eye catching videos that keep him entertained as well educate him about your product or services.

Creates a profound impact on your target audience

Nowadays a good number of augmented reality & virtual reality provider are capable of making marketing video with compelling visual content that persuades the target audience to take a decision in your favor and purchase your product or services.

State of art services

A leading video marketing company equipped with a dedicated team of innovative, passionate professionals and with them most sophisticated equipment create awesome videos that are capable of taking your business to every nook and corner of the globe.

Sundry videos

The top notch video marketing services create videos that suit your different needs. The marketing video Singapore companies provide appealing HD videos, 2d & 3d animation videos with motion graphics & visual effects works which can be used as your product videos, promotional videos, training videos, campaign videos, case study videos, etc.

Video Marketing

On the whole availing the service of a marketing video company is worth for the money you invest as you are sure to get long-lasting fruitful results.

Checklist to Getting the Best Video Editing Services

Videos can help capture the best memories in different life events. These videos allow people to relive these memories whenever they need to. In this time and age where everyone can always capture videos using their mobile or handheld devices, it is still wise to use the services of professionals to capture a precious moment or event. This is not only because these professionals know how to capture great video angles, but also because of the video editing services that come with their video packages. It is undeniable that video editing is a great way to turn ordinary videos into jaw-dropping ones, but not everyone has this skill though. So, if you will be hiring the services of a video editing company, what should you be looking out for?

Experienced in the Occasion That You Need Captured and Edited

It is very important that you look for a video editing company which has experience in the specific event that you need to capture or have edited. It would even be better if they specialize in that specific event. In the industry of video editing, there are different sectors that specialize in different areas of video editing. There are those who specialize in corporate video editing while there are also others who are experts in editing videos used as marketing guides. Then, there are also those who are experts in editing videos captured in family functions.

Amount Charged for Their Services

When looking for a good video editing company, you may also want to consider pricing. Not all companies would share the same pricing list for their services. Some will base their prices or fees from their experience as well as the tools that they are using for editing the videos. The main point is, the price must not be too high, yet it also must not be too low. The price must be acceptable and in line with the service that they are offering.

Experience in the Field

Another factor that you must consider is the experience of the company or the video editing team. How long have they been in business? What specific events have they already covered? Do they have portfolios, which they can share with you so you may get a glimpse of what they are capable of? You need to ask these questions so you can be confident in leaving your videos to the right people. Your videos are precious pieces which must only be handled by the pros.

Singapore Video Editing & Videographer Company

If you are looking for experienced and skilled video editing Singapore company, then, you can try the top video editing services offered by Us. This will be able to aid you in producing high quality videos with their excellent video editing skills. They have already worked with big companies and they have proven themselves worthy of the title “PRO”.

Don’t let those memories fade away. Make them more special and experienced video editors do create some magic on your videos.

Taking Greater Benefits of Video Advertising for Your Business This Year

Video advertising is gaining more popularity in the last few years. Many marketers agree that this latest advertising is more effective to expand a market. eMarketer reports that digital advertising revenue in 2014 reached $42.6 billion; and, interestingly, video advertising represented about 9.7% of that amount. Based on this fact, many internet-based companies utilize videos in their marketing strategies. Additionally, the advertising grows rapidly because of its high CPM or the cost per thousand views, one of the metrics for measuring digital ad prices. The average CPM of the advertising is about $24.60 or 5-10 times the average CPM of traditional ads.

Video Advertising, the Breakthrough in Digital Advertising

An interest in video advertising is also shown by a few mega companies in the technology industry. A line of companies such as Google, YouTube, Yahoo!, Facebook, AOL, and Comcast makes big deals associated with video advertising in 2014. This phenomenon indicates the movement from simpler forms of advertising such as text, graphics and audio advertising to video advertising. Here is a breakdown of the big deals.

• Google acquired mDialog, a video-content monetizing company, for undisclosed amount.

• Yahoo! acquired programmatic video ad company BrightRoll for $640 million.

• YouTube reportedly generated 20.5% of the $4.15 billion digital video ad market.

• Facebook acquired LiveRail, a video ad inventory selling company, for about $400-$500 million.

• AOL acquired Adap.tv, a programmatic media company, for $405 million.

• Comcast acquired Freewheel, a video ad company, for $375 million.

Will This Advertising Benefit Your Business This Year?

In 2014, a lot of major deals in the technology industry are associated with video advertising. And this year, this advertising type will dramatically keep growing and become the favorite in digital advertising. It is hard to deny that video advertising services are more popular these days. That is because many digital marketers have realized the greater benefits they can take from video advertisement. Below are some of the benefits:

1. It is effective to target potential buyers by capturing their attention

2. It helps expand a market online

3. It increases website conversion rates

4. It greatly conveys information or messages to potential buyers about a product or service

5. It increases the chances of costumers buying a product or service

6. It boosts the probability of viewers buying a good or service

7. It causes viewers of a website to visit the website for a longer period of time

8. It builds consumers’ confidence in purchasing a product or service

9. It builds consumers’ trust in a company

10. It gives opportunity to connect emotionally with viewers using sight and sound

11. It influences viewers by invoking emotions that connect their brains and hearts with a product or service

12. It is good for SEO

Video advertising will absolutely benefit your business this year. It is good to take a further step to creating a corporate video or commercial by hiring a professional video advertising company. If you reside in Singapore, contacting a local company for the service in video advertising Singapore is more profitable because the company knows local consumers’ needs and preferences.

Video Advertising Company Singapore

Video advertising Singapore has a lot of benefits for businesses; thus, every business owner should start thinking about hiring a professional video advertising company.

Enlisting the help of a TV ads company

Many of us look at television ads as something that can only be advantageous for the big corporations. It is often seen as too expensive as an investment for entrepreneurs or small business owners. It is quite the contrary though, TV ads can not only be a very worthwhile investment, but also an affordable way to acquire customers and increase sales. Let’s take a look at how TV ads services work and what they can do for you.

Speaking to your audience

TV ads in Singapore are most successful when one incorporates effective audio and video messages. That means, if you want to reach the widest audience, you need to have a TV ad that can be understood without audio or without video. Some people who watch TV may be at a bar or have it on in the background while they work. If they cannot see the screen or if they are watching it from a location where the audio is too low to hear, the TV ads that convey their message the best will see the most success for their investments. This is just something to keep in-mind when shopping around for a TV ads company.

The right advertising agency for you

If your company has needs for a wide advertising campaign that will require long-term commitments, you’re going to want a TV ads company that can do it all for you under one roof. That includes drafting, filming, editing, and coordinating your TV commercial run. If you only have the capacity to run one commercial or don’t have a long-term plan, you should probably look at smaller freelance artists who offer basic video production services.

TV Ads & Video Production Company in Singapore

Even if you do go with an amateur production route, you shouldn’t try to do everything in-house and then just hire a videographer to shoot it. Hiring a professional copywriter for TV ads is a must, if you want to get the best value for your advertising dollars. Doing a few shots of the outside of your business with a few pans of the interior and those stiff mugshots is something anyone can do with a tripod and an iPod, honestly. Make your ad dollars count with a professional television ad service to give the face of your company a warm and intimate feel, which will translate both visually and aurally to the audience.

How Corporate Video Services Can Help Boost Your Business?

There are different types of marketing strategies that you can engage in if you want to boost your business. However, if you are not achieving the results that you want, you may need to explore something unique and different. One effective marketing strategy that you can hook up on is that of corporate video services. Getting the service of a corporate video company can help you in creating professionally made videos that can help attract and reach out to more potential clients.

A creative and attention-grabbing corporate video must be composed of an audible voice as well as a convincing charm to aid in projecting a positive and confident image of your company and your people. Most people have heard about certain companies, but being able to put a face to that current marketing strategy can add a unique touch on your present material while also breathing a new life in it.

Building Your Brand

If you are looking to create a new aspect in terms of your business’ image, then corporate video services would be the key that can open that door. In forming their opinions about businesses and companies, the customers’ basis almost often comes from media forms, own experiences, or word of mouth. However, studies have revealed that having a strong corporate video is the second in rank in terms of the contributing factors that shape up the customers’ opinions about a company. Even the customers’ experiences cannot shatter the power of a friend’s opinion (word of mouth) or that of a trusted and charismatic stranger who is providing their opinion about a product (corporate video). Sometimes customers can even be swayed into giving a certain product or service a second chance, even if they have declared to themselves that it is something they will never try again.

Business Core Benefit

Aside from the awesome benefit mentioned above, business cores can also take advantage of some benefits that come from hiring corporate video services. For instance, if you need to get the company’s current priorities, status plans out to your potential and existing investors, you can utilize corporate videos to present these.

Corporate videos may take some investment, yes. However, the results it can bring are just too good to pass up. Corporate videos can be both useful inside the company and outside. So, if you get a nice and heartwarming letter from your customer telling how awesome your product is, why not take things a bit further and ask that customer if he or she can go and do a video testimonial for you. If your customer agrees, you can have your corporate video production team set up everything. In the event that you do not have a corporate video production team, you can just get the service of a trusted corporate video company. The result of all of this effort can be the most honest and best commercial you can have. Nevertheless, these are just a few of what you can do with using corporate videos for your business. Your imagination is basically your limitation, so make sure that you have a brainstorming team to have the ideas flowing.

Hire a Corporate Video Production Expert in Singapore

We are a specialized corporate video Singapore company. They are the experts when it comes to video production, which is backed up and proven by the many small to large business that use their corporate video services. Grow your business more using the benefits that corporate.

How to Choose a Good Video Maker Company?

At present, the video marketing concept is one of the most efficient and proven strategies that enhances the business sales of an organization. A good business explainer video stimulates the auditory and visual senses of a viewer and makes him to have a better understanding about your product or services. Availing the services of a good video maker company helps to appropriately convey your corporate message through entertaining and educational video and thus makes a viewer to get transformed into your potential customer. The quality and affordable video maker services make corporate videos that help to expand your customer base and enhance your ROI into manifolds.

Videos to suit your different business needs

The expert video maker services create different kinds of videos like videos for a launch of your new product, promotional videos to boost your business sales, etc. They also provide training videos for the consumers on how to use your product & services, instruction videos for your new & existing employees on better organizational behaviors.

Stay away from the fraudulent services

Though there are a number of genuine video making companies available in the market, there are also some counterfeit agencies which boasts of providing inexpensive services. But the fact is these run of the mill services produce mediocre or poor quality videos that degrades your business reputation as well as your client retention rate.

Following some proven guidelines help you to choose your ideal video maker company

Always look for an expert

You need to look for a professional service that focuses on making corporate videos. You may come across some mom and pop agencies that do all sorts of video making. They make videos for birthday, wedding event and addition to that, they make business videos. You need to avoid these inefficient services as they will be a jack of all trades and master of none. Look for services who are expert only in making business explainer videos. Check how long they have been in the field of corporate video making service. The longer their existence the better will be their business profile and ratings.

Video Maker Singapore

This is one of the most vital things you need to do. Visit their business websites of video maker Singapore, conduct a virtual tour, go through their portfolio; check what kind of services they provide. The top notch services are equipped with the state of amenities. Their fully dedicated team of professional filmmakers makes high quality HD videos that are expertly combined with interactive media solutions. The exceptional video marketing services do not compromise on quality for pricing and are capable of making 2d and 3d business explainer videos in different categories. These experts’ services make a wide range of videos meant for your business like campaign videos, industrial video, PR videos, case study videos, product videos, recruitment videos, etc.

These customer friendly video maker services make a top-notch video using a wide range of innovative technique like using augmented reality with live action, holographic display, 3d mapping projection, etc.

Read the client reviews and testimonials

Reading client review and testimonial is another imperative parameter which you need to adopt while selecting a video making company. Meticulously go through the customer reviews and testimonials. Check what the clients are saying about their service. Ensure, whether they are really satisfied with them. The leading video marketing services offer free consultations. You can book for a free consultation and request for a quote & samples. Check whether the price they quote is reasonable. You can evaluate their price with that of their competitors. A word of caution at this juncture, never negotiate on quality for the price, the leading services are always priced on the higher side because of their market value. They make quality videos that speak about your business in volumes. Hence always opt for the best professional video maker company that suits your requirements and helps to take your business to the next progressive level.